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Published On: Mon, Dec 4th, 2017

Intel Extreme Masters Oakland Draws 28.6 Million Views, Demonstrating Continued Esports Growth

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Intel® Extreme Masters (IEM), the longest-running global pro gaming tour in the world, took over the Oracle Arena in Oakland, Calif., on Nov. 18-19 for two days of esports tournaments, featuring “Counter-Strike: Global Offensive”* (“CS:GO”), “PlayerUnknown’s Battlegrounds”* (“PUBG”) and the VR Challenger League for a $500,000 prize purse. Demonstrating the continued growth in esports, IEM Oakland 2017 nearly doubled its viewership compared with last year’s competition.

On the official Intel Extreme Masters livestream, IEM Oakland drew 28.6 million views, which were logged by 10.8 million fans around the world, totaling more than 7.5 million hours of content viewed. IEM Oakland also generated an additional 8.6 million views on social platforms, including Twitch*, Facebook* and Twitter,* contributing to over 113.4 million social impressions – a 39 percent increase from the 2016 tournament.

IEM Oakland by the Numbers:

  • Total views on IEM live stream: 28.6 million
  • Total views on social media platforms: 11.5 million
  • Social media reach: 113.4 million
  • More than 300 Intel-based PCs running on Intel® Core™ i7 and Intel® Core™ i9 processors powered the tournament and production
  • IEM Oakland was globally broadcast in 13 languages across 23 platforms
  • IEM Oakland hosted more than 35 teams and players from around the world
  • The “Counter-Strike: Global Offensive” tournament featured a $300,000 prize pool
  • The “PlayerUnknown’s Battlegrounds” tournament featured a $200,000 prize pool
  • The VR Challenger League features a total prize pool of $200,000 for the season

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  • Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017
    Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017, at the Oracle Arena in Oakland, California. The 2017 event featured the best “Counter-Strike: Global Offensive” and “PlayerUnknown’s Battlegrounds” teams from around the world competing for the IEM Oakland championship. (Credit: Beth Sarajevo/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-8
    Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017, at the Oracle Arena in Oakland, California. The 2017 event featured the best “Counter-Strike: Global Offensive” and “PlayerUnknown’s Battlegrounds” teams from around the world competing for the IEM Oakland championship. (Credit: Carlton Beener/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-7
    Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017, at the Oracle Arena in Oakland, California. The 2017 event featured the best “Counter-Strike: Global Offensive” and “PlayerUnknown’s Battlegrounds” teams from around the world competing for the IEM Oakland championship. (Credit: Helena Kristiansson/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-6
    Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017, at the Oracle Arena in Oakland, California. The 2017 event featured the best “Counter-Strike: Global Offensive” and “PlayerUnknown’s Battlegrounds” teams from around the world competing for the IEM Oakland championship. (Credit: Helena Kristiansson/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-5
    Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017, at the Oracle Arena in Oakland, California. The 2017 event featured the best “Counter-Strike: Global Offensive” and “PlayerUnknown’s Battlegrounds” teams from around the world competing for the IEM Oakland championship. (Credit: Shaina Walker/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-4
    Intel and ESL host the Intel Extreme Masters on Nov. 19-20, 2017, at the Oracle Arena in Oakland, California. The 2017 event featured the best “Counter-Strike: Global Offensive” and “PlayerUnknown’s Battlegrounds” teams from around the world competing for the IEM Oakland championship. (Credit: Helena Kristiansson /ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-3
    Team Ninjas in Pyjamas came out ahead over FaZe Clan in a best-of-five match at the Intel Extreme Masters competition on Sunday, Nov. 29, 2017, in Oakland, California. The “Counter-Strike: Global Offensive” finals at IEM Oakland were an exhilarating finale as Team Ninjas in Pyjamas became the back-to-back 2017 IEM Oakland champions during the second stop of the 12th season of Intel Extreme Masters. (Credit: Helena Kristiansson/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-2
    French squad of aAa celebrate their victory at the Intel Extreme Masters competition on Sunday, Nov. 29, 2017, in Oakland, California. The “PlayerUnknown’s Battlegrounds” Invitational at IEM Oakland was played out through eight matches of 20 four-member teams. aAa came out victorious over Tempo Storm, Ghost Gaming and FaZe Clan to become the 2017 IEM Oakland champions for first PUBG tournament in North America. (Credit: Beth Saravo/ESL)
  • ESL-Intel-Extreme-Masters-2017-Oakland-1
    Team Ninjas in Pyjamas came out ahead over FaZe Clan in a best-of-five match at the Intel Extreme Masters competition on Sunday, Nov. 29, 2017, in Oakland, California. The “Counter-Strike: Global Offensive” finals at IEM Oakland were an exhilarating finale as Team Ninjas in Pyjamas became the back-to-back 2017 IEM Oakland champions during the second stop of the 12th season of Intel Extreme Masters. (Credit: Carlton Beener/ESL)

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In addition to the esports tournaments, the IEM Expo showcased the latest Intel-based esports, gaming and VR experiences for attendees to get hands-on with. Intel Core i7 and Intel Core i9 processors powered the latest Windows Mixed Reality, VR and PC gaming experiences, including “The Unspoken,” “Project Cars 2,” “Evasion,” “Counter-Strike: Global Offensive,” “Assassin’s Creed Origins” and more on PC gaming systems from Acer*, ASUS*, Dell*, HP* and Samsung*.

The Tournament Winners:

The Counter-Strike: Global Offensive” finals at IEM Oakland were a best-of-five match. Ninjas in Pyjamas came out ahead over FaZe Clan and SK Gaming, the two top-ranking teams, to become the 2017 “CS: GO” IEM Oakland Champions, defending their win last year at IEM Oakland 2016.

The PlayerUnknown’s Battlegrounds” finals at IEM Oakland lasted eight rounds. aAa emerged victorious from the 20-team battle-royale tournament to become the 2017 “PUBG” IEM Oakland Champions.

The North America regional finals for “The Unspoken” saw the No. 1 seeded competitor, Reukifellth, emerge victorious over the No. 3 seed, Charizard, in the final competition. With this win, Reukifellth has clinched a seat at the VR Challenger League Grand Finals at IEM Katowice in 2018.

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