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Blockchain marketing: A look at the technology landscape and emerging players

As we covered in part two advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing Technology Landscape, More...

by kradzcalypse | Published 3 days ago
By kradzcalypse On Friday, November 17th, 2017
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15 Ways to Manage Your Time Wisely [Infographic]

“I have too much time on my hands,” said no marketer ever. With more tasks than ever before being squeezed into our days, just keeping up with them all can be one of the biggest challenges of our job. The More...

By kradzcalypse On Friday, November 17th, 2017
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Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

How do you turn a one-time customer into a loyal brand advocate? What’s the difference between a consumer who buys a plane ticket from whichever airline is running a deal that day and the one who always flies, More...

By kradzcalypse On Friday, November 17th, 2017
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Black Friday SEO: Last-minute tips for the holiday season

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition More...

By kradzcalypse On Friday, November 17th, 2017
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Article: Marketing in Singapore: Embracing Campaign Goals Over Metrics

Germaine Ng FergusonGeneral Manager, Integrated Solutions and AnalysisStarHub Advances in Singapore’s advertising ecosystem leave the space rife with opportunity for brand advertisers. But before they take the More...

By kradzcalypse On Friday, November 17th, 2017
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Article: Listen In: Top Marketers Discuss Brand Safety

In the fifth and final episode of our “Critical Challenges” series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around More...

By kradzcalypse On Friday, November 17th, 2017
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Article: Can Too Much Phone Usage Affect a Relationship?

According to a new survey of US mobile phone users from Deseret News and Center for the Study of Elections and Democracy (CSED) at Brigham Young University, the more time respondents spend on their devices, the More...

By kradzcalypse On Thursday, November 16th, 2017
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How to Read Big Files with PHP (Without Killing Your Server)

It’s not often that we, as PHP developers, need to worry about memory management. The PHP engine does a stellar job of cleaning up after us, and the web server model of short-lived execution contexts means even More...

By kradzcalypse On Thursday, November 16th, 2017
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How democratizing data leads to better decisions

As data processing becomes more sophisticated and informs more business decisions, companies are increasingly investing in the analytics and reporting technology that allows marketers to better understand their More...

By kradzcalypse On Thursday, November 16th, 2017
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Here’s how to get executives excited about SEO

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the More...

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