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Blockchain marketing: A look at the technology landscape and emerging players

As we covered in part two advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing Technology Landscape, More...

by kradzcalypse | Published 5 days ago
By kradzcalypse On Saturday, November 11th, 2017
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Ethereum’s Frozen Funds, YouTube Kid Trauma, Backstage at Web Summit

I interviewed Joseph Lubin, cofounder of Ethereum, the hottest blockchain network next to Bitcoin, on stage at the Web Summit tech conference in Lisbon, Portugal, this week. While we chatted, the world learned More...

By kradzcalypse On Friday, November 10th, 2017
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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

For every dollar you invest in advertising, you only get 44 cents of value. The Ad Maze report in the Wall Street Journal is only the most recent illustration of the number of middlemen (and resulting lack of transparency) More...

By kradzcalypse On Friday, November 10th, 2017
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HPE Will Now Sell ‘Blockchain 2.0’ for Cars, Banks and Planes

Hewlett Packard Enterprise already helps big companies with cloud computing, data centers and the Internet of Things. Now, for the first time, it will also help businesses use blockchain. The new offering, which More...

By kradzcalypse On Wednesday, November 8th, 2017
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Blockchain marketing: How the technology behind Bitcoin could change marketing forever

You’ve probably heard about Bitcoin. You may have also heard about the blockchain, the underlying technology that makes Bitcoin possible without any centralized authority. But odds are, you haven’t given much More...

By kradzcalypse On Thursday, August 31st, 2017
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Three emerging payment technologies retailers need to know about

The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on the ‘Amazon effect‘ and changing consumer behavior, there are also fundamental changes More...

By kradzcalypse On Sunday, August 13th, 2017
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Bitcoin Breaks $4,000

At this point, cryptocurrency’s year can only be described as ridiculous. Bitcoin, the original and highest-profile distributed digital currency, has been on a sustained rally since last December. Now it has More...

By kradzcalypse On Saturday, May 13th, 2017
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Why Bitcoin’s Price Has Been Surging and Where It Could Go From Here

Bitcoin has shown amazing, and fairly steady, growth over the last year. A single bitcoin was worth just $455 in May 2016. And even after retrenching slightly from a record Thursday high of over $1,800 per token, More...

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