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Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines? However, unless you’ve been a More...

by kradzcalypse | Published 3 weeks ago
By kradzcalypse On Wednesday, August 23rd, 2017

Meet CrowdStrike’s Dmitri Alperovitch, Cyber Spy Hunter

Spies, beware. If Dmitri Alperovitch doesn’t have your number, he’s on the hunt for it. The cofounder and tech chief of CrowdStrike, a cybersecurity startup backed by Alphabet’s growth equity arm CapitalG More...

By kradzcalypse On Thursday, July 20th, 2017

Is SMS marketing still relevant in 2017?

SMS is a channel with a host of potential benefits, but it’s fallen out of favor somewhat recently with marketers in the US and Europe – prompting the question: is SMS still relevant?Key benefits of SMS More...

By kradzcalypse On Wednesday, June 28th, 2017

What key opportunities does Meeker’s report highlight for marketers in China?

The Internet Trends report by Mary Meeker of KPCB is one of the most highly-anticipated presentations in our industry each year. Its 300+ slides dart through all the global factors that shape the marketing and More...

By kradzcalypse On Sunday, June 25th, 2017

China confronts its Lehman moment

China’s leaders are often praised for their steady management of the economy. But it is increasingly clear that they are haunted by the specter of a Lehman-style financial collapse. On Thursday, we learned More...

By kradzcalypse On Thursday, June 8th, 2017

Tales from the lobby of the Jindu Hotel

by Nicola Cameron As teams continue to pour in, conversations with teams help us piece together a more complete picture of the race. Teams Bones arrived in a gale of emotion – after an incredibly challenging, More...

By kradzcalypse On Wednesday, June 7th, 2017

Columbia Vida Raid Struggles

By Nicola Cameron We spotted Columbia Vida Raid picking their way through the rocky hills of the trekking section.  It’s rolling hills are beautiful but exposed and dry.  We squinted and could see Julie Chrysler More...

By kradzcalypse On Tuesday, June 6th, 2017

Beauty and the Tour Bus

By Nicola Cameron In order to cover the race, the international race directors (Louise and Santi), James the photographer, and myself (Nicky the writer), have been driving back and forth on the most immaculate piece More...

By kradzcalypse On Monday, June 5th, 2017

Rough Water; Tough People

Day 1 of the Altay Expedition Adventure Race began with a performance during the opening ceremonies by a Mongolian throat singer. Mongolian singing, developed to travel across wide open spaces, specializes in overtones More...

By kradzcalypse On Sunday, June 4th, 2017

The Lay of the Land: Altay Expedition Race Intro

The light is very bright in the Altay region of northern China. It makes adventure racers squint at the sky and reach for their sponsored sunglasses. The green of the grass on the rolling hills on front of white-capped More...

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