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Adult toy fans fuel market growth, says NPD

 One in every 11 toys sold in Britain throughout 2016 was bought by an adult for themselves, with the most popular products being games and puzzles, building sets and action figures. The £300 million ‘kidult’ toy market is growing three times faster than the overall toy sector, according to the latest research from NPD. One in every 11 toys More...

by kradzcalypse | Published 4 months ago
By kradzcalypse On Wednesday, April 26th, 2017
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Adult toy fans fuel market growth, says NPD

 One in every 11 toys sold in Britain throughout 2016 was bought by an adult for themselves, with the most popular products being games and puzzles, building sets and action figures. The £300 million ‘kidult’ More...

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