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Looking beyond chatbots: How NASA uses AI to search for life outside Earth

Artificial intelligence (AI) is the technology where marketers expect the most growth over the next two years, according to Salesforce Research’s fourth annual State of Marketing report. AI analyzes data faster, helps brands improve personalization, powers chatbots and enhances PPC campaigns. Many organizations are still learning the ropes with AI and More...

by kradzcalypse | Published 1 week ago
By kradzcalypse On Thursday, December 7th, 2017
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How can I tell if my social media strategy is generating results?

It’s common to wonder whether your social media strategy is really generating the results you had in mind. According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring More...

By kradzcalypse On Tuesday, November 28th, 2017
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A matter of trust: What are you doing with my data?

Emerging technologies like artificial intelligence keep making it easier for people to have brand experiences without interacting with an actual human being. Gartner predicts that by 2020, 85% of consumers will More...

By kradzcalypse On Monday, November 27th, 2017
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From 1980 through next May: The evolution of GDPR

Two years after it was announced by the European Parliament, the Council of the European Union and the European Commission, the General Data Protection Regulation (GDPR) becomes legally binding on May 25, 2018. More...

By kradzcalypse On Friday, November 24th, 2017
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Are we about to enter an era of ad transparency?

Few markets in the world are as opaque and complex as the digital ad market, though that hasn’t stopped digital advertising from growing into a business expected to account for a full third of total ad spend this More...

By kradzcalypse On Monday, November 20th, 2017
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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

Google, Apple, Facebook and Amazon—collectively known as GAFA—are among the richest companies on the planet, with $1.7 trillion between them. The four frequently splurge on smaller companies, whether they plan More...

By kradzcalypse On Wednesday, November 15th, 2017
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What’s your Amazon strategy?: Breaking silos and brand new budgets

In Hawaii, there’s a fencing school called World Domination, Inc., where students learn all the sword-wielding skills of an ancient Renaissance Man in the shadow of Oahu’s mossy craters. Google “world domination More...

By kradzcalypse On Saturday, November 11th, 2017
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Ethereum’s Frozen Funds, YouTube Kid Trauma, Backstage at Web Summit

I interviewed Joseph Lubin, cofounder of Ethereum, the hottest blockchain network next to Bitcoin, on stage at the Web Summit tech conference in Lisbon, Portugal, this week. While we chatted, the world learned More...

By kradzcalypse On Friday, November 10th, 2017
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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

For every dollar you invest in advertising, you only get 44 cents of value. The Ad Maze report in the Wall Street Journal is only the most recent illustration of the number of middlemen (and resulting lack of transparency) More...

By kradzcalypse On Saturday, October 28th, 2017
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Hate Pages Banned as Reddit Tightens Rules on Violent Content

But broadened rules might be hard for the small company to enforce.Reddit, a large internet community that has sometimes been accused of incubating hate groups, announced on Wednesday that its content policy More...

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