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What’s your Amazon strategy? The evolution of ecommerce

One, two, Freddy’s coming for you. Replace “Freddy” with “Amazon” and you’ve got something that scares marketers even more than a razor-fingered madman who lives in your nightmares. Amazon is the quintessential disruptor, having long evolved from an online bookseller to an ecommerce juggernaut that’s changed the way we shop through its More...

by kradzcalypse | Published 1 day ago
By kradzcalypse On Tuesday, October 17th, 2017
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Artificial intelligence in action: 5 brands brilliantly executing AI

You’ve heard all the forecasts: Robots are going to take away our jobs (possibly even within five years, according to new PricewaterhouseCoopers research) as artificial intelligence turns the world on its head. More...

By kradzcalypse On Sunday, October 8th, 2017
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Famed Architect’s Lawsuit Against Google Just Got Much More Serious

Eli Attia alleges he wasn’t the only one mistreated by the search giant.A long-running lawsuit filed against Google by a prominent architect has just gotten much broader. Last week, the Superior Court More...

By kradzcalypse On Saturday, October 7th, 2017
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Alphabet’s Project to Restore Wireless Service in Puerto Rico With Balloons Gets FCC Approval

Project Loon has already proven its real-world usefulness once this year.The FCC has approved an experimental license for Alphabet, Inc’s Project Loon to attempt to restore wireless service to storm-ravaged More...

By kradzcalypse On Thursday, October 5th, 2017
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How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels More...

By kradzcalypse On Wednesday, October 4th, 2017
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Google New Product Roundup: Pixel 2, Home Mini, Pixelbook & Pixel Buds

At its “Made by Google” event, the tech king revealed a range of new products. Despite the fact that the majority of its upcoming devices had been leaked a couple of weeks back, it was still exciting to watch More...

By kradzcalypse On Wednesday, October 4th, 2017
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Google Unveils Pixelbook – The High-Performing Chromebook Powered by Intel Core Processors

Today in San Francisco, Google* revealed Pixelbook*. Equipped with 7th Generation Intel® Core™ i5 and i7 processors, Pixelbook comes with premium hardware; the speed, simplicity and security of Chrome OS; the More...

By kradzcalypse On Thursday, September 28th, 2017
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Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently.  How do they stack up today, and More...

By kradzcalypse On Saturday, September 23rd, 2017
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In Silicon Valley’s Push for Gender Equality, are Men the Real Victims?

More men in Silicon Valley are pushing back against better treatment of women.In recent years, Silicon Valley has struggled to respond to a bruising series of sex scandals, to tone down what’s sometimes seen More...

By kradzcalypse On Sunday, September 17th, 2017
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Google Sued by Gab, the Twitter for People Banned from Twitter

Gab, a social media platform that touts its openness to any and all forms of speech, has sued Google for refusing to list the Gab Android App on the Google Play store. Gab claims, according to Ars Technica, that More...

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