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How CMOs are using apprenticeships to bridge the digital skills gap

Two new reports from Tech City and Arch Apprentices show that while the UK remains a world leader in many respects, without significant changes to how companies recruit and train the next generation of coders, programmers and digital marketers, that status may soon be a thing of the past. The first report, from Tech City, lays out in detail the strength More...

by kradzcalypse | Published 2 weeks ago
By kradzcalypse On Wednesday, August 30th, 2017
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UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some More...

By kradzcalypse On Thursday, August 10th, 2017
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How Nostalgia in Web Design Captivates Users (with examples)

Nostalgia makes users feel warm inside. Suzanne Scacca explains the user psychology behind this, and how we can utilize the effects of nostalgia in web design on users for higher conversions and engagement (with More...

By kradzcalypse On Saturday, July 29th, 2017
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Grab Our Free Printable Mailchimp Cheat Sheet

Almost every entrepreneur needs to engage in email marketing at some point. Mailchimp is one of the most popular email marketing tools out there today, and you may find yourself logging in to create campaigns or More...

By kradzcalypse On Thursday, July 20th, 2017
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Is SMS marketing still relevant in 2017?

SMS is a channel with a host of potential benefits, but it’s fallen out of favor somewhat recently with marketers in the US and Europe – prompting the question: is SMS still relevant?Key benefits of SMS More...

By kradzcalypse On Wednesday, July 19th, 2017
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SEO my Website urgent project by saadnangiana11

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By kradzcalypse On Tuesday, July 18th, 2017
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How to maximize conversions with a more effective landing page

Landing pages are the forefront of your brand’s reputation for new customers. How can you maximize their effectiveness to increase conversions? Every campaign needs its own landing page to ensure that visitors More...

By kradzcalypse On Friday, June 30th, 2017
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6 KPIs you need to measure your account-based marketing campaign

Account-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise to potential clients in more specific ways than ever before. More...

By kradzcalypse On Thursday, June 29th, 2017
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6 cutting-edge digital marketing ideas to reinvigorate your brand

We’re almost halfway through the year, and just beginning to enter what’s sometimes called the “summer lull”: that sleepy period during July and August where people go away on holiday and everything’s More...

By kradzcalypse On Wednesday, June 28th, 2017
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7 reasons not to believe the chatbot hype

A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operating a successful chatbot is not a walk in the park. Despite all More...

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