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NBC News Wants to Woo Millennials With Its Own Digital Video Service

Comcast’s NBC News unit on Tuesday launched a digital video service that targets the growing number of viewers who get their news on social media. The service, called “NBC Left Field,” is producing short documentaries and features for Alphabet’s YouTube, Facebook, and Instagram with the intention of eventually running ads. News organizations More...

by kradzcalypse | Published 2 weeks ago
By kradzcalypse On Tuesday, May 23rd, 2017
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Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, More...

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