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Exclusive research: The growing role of Amazon in the customer journey

Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online display and search engines, according to exclusive new research published today by ClickZ Intelligence. Content produced in partnership with Catalyst. The Age of Amazon: Maximizing the B2C Marketing More...

by kradzcalypse | Published 1 week ago
By kradzcalypse On Saturday, October 7th, 2017
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McDonald’s ‘Rick and Morty’ Szechuan Sauce Hype Is Turning Sour

After huge anticipation, the super-limited relaunch is leaving fans bitter and hungry.Cartoon Network’s satirical, smart Rick and Morty is huge among millennials, but an attempt by fast-food giant McDonald’s More...

By kradzcalypse On Wednesday, September 20th, 2017
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How machine learning and AI are changing the face of fashion

The fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experimenting in many different tech tools to drive sales and increase More...

By kradzcalypse On Monday, September 18th, 2017
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Elon Musk’s Angry Customer Twitter Thread Is a Gold Mine of Customer Service Advice

Elon Musk, the billionaire entrepreneur who runs Tesla and SpaceX, is known for his late-night Twitter sessions, often giving his 12.8 million followers the scoop on his growing number of projects. On Friday night, More...

By kradzcalypse On Thursday, September 14th, 2017
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Why a Popular Salad Chain Stopped Using Cash

Sweetgreen, a high-end salad chain, has everything a kale-obsessed millennial might want: A rotating list of fresh fare, a community vibe in its stores, and a rich social media presence. What it doesn’t have More...

By kradzcalypse On Thursday, September 7th, 2017
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Another Top Designer Just Left J.Crew as Part of the Brand’s Sorely Needed Overhaul

J.Crew is parting ways with the designer behind the mammoth success of its Madewell brand as the company looks to get back on its feet. The retailer’s chief design officer Somsack Sikhounmuong is leaving More...

By kradzcalypse On Thursday, September 7th, 2017
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How is AR revolutionizing the in-store experience for retailers?

Augmented reality can have a great impact in bridging the gap between online and offline worlds in the retail industry, and it seems to benefit both the customer and the retailer. Although its adoption is still More...

By kradzcalypse On Thursday, August 31st, 2017
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Three emerging payment technologies retailers need to know about

The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on the ‘Amazon effect‘ and changing consumer behavior, there are also fundamental changes More...

By kradzcalypse On Wednesday, August 30th, 2017
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Five ways fashion brands are using AI for personalization

Few industries are impervious to the ongoing artificial intelligence revolution. Driven by a host of open source technologies, brands of all stripes are tapping into the potential of both artificial intelligence More...

By kradzcalypse On Friday, August 25th, 2017
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The brand’s guide to Near-Field Communication (NFC)

There is no shortage of emerging technologies that brands are being told could revolutionize the way they design, market and sell their products and services. But thanks to a recent announcement by Apple, one More...

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