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Real-time relevance and predicting purchases

It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which is particularly More...

by kradzcalypse | Published 2 days ago
By kradzcalypse On Tuesday, November 28th, 2017
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[Report] How artificial intelligence can enhance retail marketing

H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. More...

By kradzcalypse On Saturday, November 25th, 2017
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Macy’s Black Friday Sales Hurt by Credit Card Processing Problem

Macy’s was hit by a massive slow down of its credit card and gift card processing on Black Friday, a setback that could hamper its sales significantly, and possibly lose the department store chain massive amounts More...

By kradzcalypse On Thursday, November 23rd, 2017
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Six ways online retailers can minimize merchandise returns

With the holiday shopping season upon us, online retailers are gearing up for what will almost certainly be another record-breaking year for online sales. However, retailers still face numerous challenges such More...

By kradzcalypse On Tuesday, November 14th, 2017
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Unlocking email marketing’s full potential with the human touch

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing More...

By kradzcalypse On Friday, November 3rd, 2017
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Digital Transformation in Luxury Retail

Luxury goods encompasses several product categories, including drinks, fashion, cosmetics, fragrances and watches. The value of the personal luxury good market is around 250bn EUR worldwide, with the biggest chunk More...

By kradzcalypse On Wednesday, November 1st, 2017
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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired More...

By kradzcalypse On Wednesday, November 1st, 2017
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Walmart Wants You to Party in Its Stores This Christmas Season

Looking to shed its image as a no-frills retailer, Walmart wmt is planning to hold thousands of holiday season parties at its stores and give customers a reason to shop there rather than with rivals. The discount More...

By kradzcalypse On Friday, October 20th, 2017
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Five ways technology can help retailers connect online marketing to offline sales

In fact, a study by emarketer found that four out of five internet users use digital channels to compare prices when shopping online before purchasing.For retailers, this transition from online to offline presents More...

By kradzcalypse On Wednesday, October 18th, 2017
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What’s your Amazon strategy? The evolution of ecommerce

One, two, Freddy’s coming for you. Replace “Freddy” with “Amazon” and you’ve got something that scares marketers even more than a razor-fingered madman who lives in your nightmares. Amazon is the quintessential More...

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