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What can we learn from the successes and failures of Unicorns?

The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythical creature, they have been appearing with increasing regularity and they provide lessons for businesses of all sizes. Since the label was first used in 2013 by venture capitalist Aileen Lee to describe start-ups More...

by kradzcalypse | Published 1 month ago
By kradzcalypse On Thursday, October 26th, 2017
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Seeing the trees for the forest with paid social

If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound? Of course it would. The 2,000-pound tree would slam down with such force that the ground would shake as the noise reverberated More...

By kradzcalypse On Monday, October 23rd, 2017
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What the future holds for AR and VR

Remember how a couple of years ago, the whole industry seemed to be buzzing about virtual reality? It was the star of trade shows like Consumer Electronics Show and Mobile World Congress. Facebook launched Oculus More...

By kradzcalypse On Tuesday, October 10th, 2017
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Snapchat Debuts Context Cards to Add More Info to Snaps

Snapchat’s Context Cards offer info from partners like Uber, Lyft, OpenTable, and Foursquare.Snapchat’s latest feature aims to give users more information about the photos and videos shared on the messaging More...

By kradzcalypse On Saturday, September 9th, 2017
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Senator Orrin Hatch Honors and Mourns the Snapchat Hot Dog

On Friday afternoon, a young conservative writer noticed that Snapchat’s mega-popular “dancing hotdog” filter seemed to have disappeared from the app. Her tweet was noticed by a much more prominent conservative More...

By kradzcalypse On Tuesday, August 1st, 2017
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Snapchat Stories vs Instagram Stories: Which should brands choose?

One year ago, Instagram introduced Stories, a feature for publishing ephemeral content that does not show up in a user’s feed or profile, but only at the top of the app. The feature, near enough a direct copy More...

By kradzcalypse On Thursday, July 27th, 2017
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Eight reasons to include Snapchat in your marketing strategy

As Snapchat continues to grow, what role should it play in your brand’s social media marketing strategy? Snapchat was certainly among the most-discussed social networks of 2016, with several rival companies More...

By kradzcalypse On Thursday, July 6th, 2017
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How Snap Map brings Snapchat closer to location marketing

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing. Snapchat has decided to introduce a “new More...

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