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Snapchat Stories vs Instagram Stories: Which should brands choose?

One year ago, Instagram introduced Stories, a feature for publishing ephemeral content that does not show up in a user’s feed or profile, but only at the top of the app. The feature, near enough a direct copy of Snapchat’s own Stories feature, was slow to take off at first. But a year later, Instagram’s move seems justified, with a growing More...

by kradzcalypse | Published 3 weeks ago
By kradzcalypse On Thursday, July 27th, 2017
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Eight reasons to include Snapchat in your marketing strategy

As Snapchat continues to grow, what role should it play in your brand’s social media marketing strategy? Snapchat was certainly among the most-discussed social networks of 2016, with several rival companies More...

By kradzcalypse On Thursday, July 6th, 2017
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How Snap Map brings Snapchat closer to location marketing

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing. Snapchat has decided to introduce a “new More...

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