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A guide to five Facebook ad types that will reach your marketing objectives

There are many Facebook ad formats to try out when testing the power of Facebook advertising, but not all of them are equally effective. Facebook recently announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to align with most brands’ objectives when using Facebook More...

by kradzcalypse | Published 3 weeks ago
By kradzcalypse On Wednesday, August 23rd, 2017
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Facebook Watch and the battle for digital TV dollars

Facebook’s announcement of its Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. How will it affect digital ad spend, and what do marketers need to know?Facebook’s More...

By kradzcalypse On Friday, August 18th, 2017
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How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. More...

By kradzcalypse On Tuesday, August 15th, 2017
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What YouTube’s new in-app messaging feature means for brands

YouTube has rolled out a new in-app messaging service, leaving brands wondering how they can take advantage of this new social feature. YouTube has decided to join the messaging trend with an in-app chatting More...

By kradzcalypse On Monday, August 14th, 2017
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Five ways businesses can make their physical locations more Instagram-friendly

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before.  In fact, the photo-centric service is so popular that in an effort to make themselves more More...

By kradzcalypse On Friday, August 4th, 2017
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How the rise of gatekeepers is disrupting the travel industry – and what to do about it

The way in which consumers access the online world is changing and fragmenting. From the domination of mobile and the proliferation of social networks to the rise of digital assistants, chatbots and voice search, More...

By kradzcalypse On Thursday, July 27th, 2017
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What is rapid-response marketing and how should brands use it?

Cutting through the digital clutter is difficult for brands, but on today’s internet, great marketing opportunities can fall into the laps of brands when they least expect it. If they’re able to respond quickly More...

By kradzcalypse On Thursday, July 27th, 2017
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Eight reasons to include Snapchat in your marketing strategy

As Snapchat continues to grow, what role should it play in your brand’s social media marketing strategy? Snapchat was certainly among the most-discussed social networks of 2016, with several rival companies More...

By kradzcalypse On Tuesday, July 25th, 2017
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Which social media networking sites should brands keep an eye on?

The vast majority of brands are familiar with how to use social networking mainstays like Facebook, Twitter and Instagram for marketing purposes. But each of these social media networking sites came from somewhere, More...

By kradzcalypse On Thursday, July 6th, 2017
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How Snap Map brings Snapchat closer to location marketing

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing. Snapchat has decided to introduce a “new More...

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