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GDPR: Increased transparency and increased trust

In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound More...

by kradzcalypse | Published 2 weeks ago
By kradzcalypse On Thursday, November 30th, 2017
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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and More...

By kradzcalypse On Monday, November 27th, 2017
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From 1980 through next May: The evolution of GDPR

Two years after it was announced by the European Parliament, the Council of the European Union and the European Commission, the General Data Protection Regulation (GDPR) becomes legally binding on May 25, 2018. More...

By kradzcalypse On Friday, November 24th, 2017
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Are we about to enter an era of ad transparency?

Few markets in the world are as opaque and complex as the digital ad market, though that hasn’t stopped digital advertising from growing into a business expected to account for a full third of total ad spend this More...

By kradzcalypse On Thursday, July 6th, 2017
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What we learned from SEO: The Movie

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re More...

By kradzcalypse On Tuesday, May 2nd, 2017
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Should Google be more transparent with its updates?

It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon More...

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