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Technology and tequila: What virtual reality has come to mean for Patrón

On the surface, Patrón and Lady Gaga don’t have much in common. Though both inspire countless people to sing loudly and poorly, one is a tequila brand and the other is a pop star. Still, Adrian Parker, Vice President of Digital Marketing at Patrón, draws a comparison. One of the biggest names in spirits, Patrón sold nearly 2.5 million cases of More...

by kradzcalypse | Published 2 weeks ago
By kradzcalypse On Friday, November 17th, 2017
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Intel Extreme Masters Returns to Oakland for 2 Days of Esports Action on Nov. 18-19

Team Ninjas in Pyjamas celebrate their victory at the Intel Extreme Masters competition on Sunday, Nov. 20, 2016, in Oakland, California. Intel® Extreme Masters (IEM), the longest-running global pro gaming circuit More...

By kradzcalypse On Monday, October 23rd, 2017
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What the future holds for AR and VR

Remember how a couple of years ago, the whole industry seemed to be buzzing about virtual reality? It was the star of trade shows like Consumer Electronics Show and Mobile World Congress. Facebook launched Oculus More...

By kradzcalypse On Thursday, September 21st, 2017
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Disruption is in the Air: Intel’s Caroline Chan Explores Opportunities for Broadcasters in a 5G World

The broadcast industry should prepare today to capitalize on opportunities in the coming 5G era, according to Caroline Chan, vice president of the Network Platforms Group and general manager of the 5G Infrastructure More...

By kradzcalypse On Thursday, September 21st, 2017
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“The future is here”: Industry experts on AR, VR and smart hub marketing

Virtual and augmented reality, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. It’s no surprise then that they were mentioned in several sessions More...

By kradzcalypse On Tuesday, September 12th, 2017
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How are brands using virtual reality in their marketing?

Virtual reality is rapidly reaching the marketing industry, and brands have already started using it to increase awareness, promote engagement and enhance the customer experience. It is estimated that there will More...

By kradzcalypse On Monday, September 11th, 2017
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How to optimize VR content for search

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, More...

By kradzcalypse On Tuesday, August 29th, 2017
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Intel Xeon Scalable Processors Accelerate Creation and Innovation in Next-Generation Workstations

» Click for full size image Workstations powered by Intel® Xeon® processors meet the most stringent demands for professionals seeking to increase productivity and rapidly bring data to life. Intel today disclosed More...

By kradzcalypse On Monday, August 28th, 2017
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Introducing Myriad X: Unleashing AI at the Edge

By Remi El-Ouazzane Throughout my career, and now more than ever at Intel, I have dreamed about where technology will take us next, and it’s even more exciting to be creating the future. Today, that future is More...

By kradzcalypse On Monday, August 28th, 2017
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Intel Unveils Neural Compute Engine in Movidius Myriad X VPU to Unleash AI at the Edge

» Click to view full size image Intel today introduced its new Movidius™ Myriad™ X vision processing unit (VPU), advancing Intel’s end-to-end portfolio of artificial intelligence (AI) solutions to deliver More...

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