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How democratizing data leads to better decisions

As data processing becomes more sophisticated and informs more business decisions, companies are increasingly investing in the analytics and reporting technology that allows marketers to better understand their ROI. To truly unlock the value of those tools, marketers must know how to make sense of the data. While the volume of digital data created grows More...

by kradzcalypse | Published 5 days ago
By kradzcalypse On Wednesday, November 1st, 2017
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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired More...

By kradzcalypse On Wednesday, November 1st, 2017
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Walmart Wants You to Party in Its Stores This Christmas Season

Looking to shed its image as a no-frills retailer, Walmart wmt is planning to hold thousands of holiday season parties at its stores and give customers a reason to shop there rather than with rivals. The discount More...

By kradzcalypse On Friday, October 20th, 2017
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Walmart Fires Old Lady For Taking Dollar She Found On Floor

Photo: Chris Hondros/Getty Images Let’s get right to it: Walmart may have low prices, but the giant company is a joke. When they aren’t screwing up by putting up super offensive back-to-school signs, they are More...

By kradzcalypse On Monday, September 18th, 2017
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Louisiana Couple Arrested For Having Sex At Burger King And Walmart, Uploading It On PornHub

Photo: RuslanDashinsky (Getty) Now that’s one dedicated couple. This is just another story of countless others that we’ve come across that puts the spotlight on couples having sex out in public. And the reason More...

By kradzcalypse On Thursday, August 17th, 2017
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How Walmart Is Bolstering Its Grocery Business Ahead of the Amazon-Whole Foods Marriage

Walmart (wmt) served up some especially good news on Thursday with its second-quarter results: its grocery business is thriving again. The retailer, the largest grocer in the United States by far with annual sales More...

By kradzcalypse On Tuesday, July 4th, 2017
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The battle for retail (or why Amazon acquired Whole Foods)

Retail is at war. On one side of the battleground sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce insurgents brandish low prices, greater convenience More...

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