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Dark social: Why and how should you be tracking it?

Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:Messaging apps Email Mobile native apps Secure browsingIt’s easy to tell whether a visitor came from Facebook or Twitter through an analytics platform, but how about all the other ways people share content? For More...

by kradzcalypse | Published 2 months ago
By kradzcalypse On Friday, July 28th, 2017
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Is it time for a QR code comeback?

Remember QR codes? Those blocky, black-and-white graphics that take you to a URL when scanned with your phone were everywhere from about 2011 to 2013. Brands splashed them across posters, put them in shop windows More...

By kradzcalypse On Tuesday, July 25th, 2017
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Which social media networking sites should brands keep an eye on?

The vast majority of brands are familiar with how to use social networking mainstays like Facebook, Twitter and Instagram for marketing purposes. But each of these social media networking sites came from somewhere, More...

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